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Transcript

You create some kind of crazy bun with everything. Can you tell us a little bit about it?

It??s just you know taking the red carpet to that next level. We want something a little bit more extreme, a little bit more futuristic. I mean you know Badgley Mischka meets Blade Runner on the red carpet.

And the secret weapon seems to be this crazy-looking donut thing.

That and this product. Mousse, mousse, mousse. It??s all about the product. You??re looking to mold your hair, get it dirty, get some guts in it. We??re using Guts 10 Mousse at the roots.

Yes.

And we??re using a dry volumizing spray through the ends. So you??ve all seen the donuts.

Yes.

If you wanna use, let??s do this. You use it like that and you cover the hair normally. What we??re doing is offering you a different way of using an old tool.

Okay.

Pull the hair back, pull it through the middle.

Okay, almost like a giant [unknown].

Almost-- exactly. Squeeze it down, wrap the hair around like a roller, really easy.

Squeeze, wrap and what?

And just roll.

Oh just squeeze, wrap and roll.

And that??s what you get at home and then literally you just pin that under, put a pin in there, fold it and pin in the sides there to cover it, and you??ve got a home version of what we??re doing today.

Very cool. Thank you.

That??s totally doable.

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