Rosie Pope's Must-Haves for New Moms

"Being a mom myself, sleep is not something I usually get. When I need to fake a restful night—which is all of the time—I dab this on my cheeks to get a hint of glow. It tightens skin a little, too."

$45; clarins.com.

"Living in Manhattan, nothing surprises me, but when I came across these maternity Spanx—like regular Spanx but with a hole for the belly—I felt like it was really a sign of the times and how the experience of expecting has changed so much in favor of sexier pregnancies."

$32; spanx.com.

"The one thing every busy mom needs to find is a good mascara. If you do nothing else, apply mascara before you leave the house. I have at least one tube of MAC mascara on me at all times."

$18; nordstrom.com.

"I'm constantly meeting people and am terrible at doing my own hair. So, my one beauty indulgence is a weekly blowout at John Frieda Salon. I email while I'm in the chair and then make it last with dry shampoo—by day three it's in a ponytail, by day five it's in a bun."

Prices vary; sergenormantjohnfrieda.com.

"For the most part, you can't feel sexy in Crocs or sneakers. When you're carrying a baby, you also can't worry about tipping over in stilettos. That's why I recommend every mom have at least one good pair of comfy wedges for running around in style."

$178; coach.com.

"A lot of posh New York City moms swear by Julie's technique for firming up bellies, post-baby. She's studied musculature for years and has created this program that tightens the right muscles without making other muscles bigger, meaning no bulges."

For more info, go to maternalfitness.com.

"I get very little time to relax as a working mom, so if I can stand still in the shower for five minutes, that's enough of a treat for me. When I was pregnant and my sense of smell was so heightened, I started using delicious-smelling washes from Molton Brown to up the relaxation factor."

$28; moltonbrown.com.

"I practically live in my diaper bag, so it was essential to me that I design one that women would actually want to carry. This has tons of pockets and enough room for bottles, laptops, and, yes, diapers, while still being discreet enough for business meetings."

$365; rosiepopematernity.com.

"Especially in New York, where you can be on the go for hours, I'm not opposed to parents occasionally letting their children play on their phones and tech items, providing the games are kid-friendly. My favorite apps are the simplest, and this one from ShapeBuilder is always being played on my iPad by my toddler."

Prices vary; touchscreenplayschoolgames.com.

"This was a surprise find that some of my chic clients turned me onto. It's a stretch mark cream formulated for bodybuilders since their bodies are constantly changing, but works wonders on baby bumps too."

$79.95; trilastin.com.

"It's very strange watching yourself onscreen (Pope's show premieres on Bravo April 5th), but the biggest constructive criticism I got from loved ones was to remember to brush my hair! Even if I'm running around, I now carry a brush with me at all times."

$126; amazon.com.