40s: Skip the Powder
Primers are especially great at this age, but what you really should be using are foundations and tinted moisturizers with anti-aging and firming ingredients, says Ramy. Powder can cling to the lines in your face, which tends to add years on, not take them away. "Define your eyes by adding a light liner to your lower lash line," suggests Ramy. "If you have a lipstick shade you love, get a brighter look all over by adding a sheer gloss on top to make your skin really pop."