30s: Start Paying Attention
It's time to start being a bit more strategic to how you apply your makeup, says Ramy. Start with a primer on your eyes and face for smooth skin that will make applying makeup a breeze. Ramy also recommends using a moisturizing concealer around the entire orb of the eye to lift and bring them forward. "Avoid black eyeliner, which can be too severe and switch out for a softer shade. Eyeliner and mascara to the upper lash line only will also give you some extra lift," he says.