Winner: Olay Regenerist Micro Sculpting Serum
Looks like Olay dislikes aging as much as we do. That's why they toiled away at the latest micro-sculpting serum that visibly improves the appearance of your skin, face, and chest within five (yes, really) days. The three-part formula with amino-peptide complex, power-release emulsion technology, and a turgor boost turns your face into a moisture sponge, giving you hydrated, younger-looking skin instantly.
Olay Regenerist Micro Sculpting Serum, $22.09; ulta.com
See our full list of 2010 Gold Star winners!