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model paulina porizkova

Gary Gershoff

IN YOUR 30s

Your Skin

Alas, no eye cream erases newly etched "squints," and teenage sun-worshipping is now evident, too. But even if neither applies to you, getting on an at-home anti-aging regimen is a must. Audrey Kunin, M.D., a Kansas City, MO, dermatologist, even suggests that those with more obvious damage consider Botox or Restylane: "Otherwise, you'll face a rude awakening in your 40s." As for makeup, Kashuk believes that a 30- something should be refining her look, not re-creating runway fantasies.

Your Maintenance

RETINOIDS: These vitamin A–derived formulas promote cell turnover. Think your skin needs more rejuvenation than the OTC formulas offer? Ask a dermatologist about Retin-A or Avage.

PENTA- OR HEXAPEPTIDES: These additives kick-start collagen production—which gives skin its natural plumpness.

MC RECOMMENDS: Sonya Dakar Ultra- Luxe 9oc, $185.

ANTIOXIDANTS: Since free radicals inflict as much damage as the sun, layer an antioxidant serum under your sunscreen.

MC RECOMMENDS: Cellex-C High Potency Serum, $90.

EYE CREAM: Eyes "age" fastest because the skin around them is thin and dry. Indulge them with a rich cream laced with collagen boosters.

MC RECOMMENDS: Prescriptives Anti-AGE Eye Cream, $48.

Your Makeup

HYDRATING LIPCOLOR: "Lose the matte mouth," says Vadhera. "Glossy lipcolor is more youthful."

MC RECOMMENDS: Almay Hydracolor, $8.99.

UNDERSTATED EYES: "Shadows should be muted," says Kashuk. Off to a party? Opt for liner in cobalt or bronze.

MC RECOMMENDS: Sisley Glittering Eyeliners, $39; Global Goddess Sizzling Serengeti Shadows, $42.

BRIGHT CHEEKS: Pink or peach blush brightens dull skin.

MC RECOMMENDS: Laura Geller Cheek Sweeps, $29.

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