LOréal Professionnel INOA Haircolor System
The ammonia in permanent hair dye is the agent that opens up the cuticle to allow the color to seep into the hair shaft, but at the same time can be irritating to the scalp. INOA, which stands for Innovation No Ammonia, has no odor, a smooth texture that will stay on your hair, not on your face, and won't burn your scalp as the color sets. After all, L'oreéal Professionnel has an impressive number of patents on the formula14 to be exact, so it's no surprise that it leaves hair feeling healthy and looking shiny. True story: Before INOA was rolled out nationwide, it was tested at a few leading NYC salons. Post-color, a first-time INOA client sat for a blowout, and the stylist asked the colorist, "What did you use on her hair? It feels so healthy," which is exactly what you want to hear about your strands after getting dyed.
To find a L'Oréal Professionnel salon, go to us.lorealprofessionnel.com
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