New Designs for Maybelline's Great Lash
Maybelline is celebrating Great Lash's 40th anniversary by inviting three designers to put their own spin on the iconic pink and green tube. The cheerful look was created by Lilly Pulitzer in '71 and has stuck around since then, cheering up cosmetics aisles and luring women to try the beloved formula.
The limited edition, 21st century makeover includes versions by Max Azria, Tracy Reese, and Vivienne Tam, designers who have all used Maybelline backstage at their fashion shows. We're partial to the sultry lace on Azria's creation, but the vivid designs are equally lust-worthy.
Pick up your own tube in September at Targets around the country for $6.99.
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