Did This YSL Commercial Deserve to Be Banned?
British airwaves put the kibosh on a commercial for Yves Saint Laurent's Belle D'Opium fragrance, claiming that the ad stimulates drug use, deeming it by the Advertising Standards Authority (ASA), "irresponsible to broadcast."
The Daily Mail reported a statement from the ASA which said, "We were concerned that in the context of the ad, Belle [played by French actress Melanie Thierry] running her finger down her inner arm could be seen to simulate the injection of opiates into the body. We were also concerned that following that scene, Belle was shown moving in a series of short, rapid scenes, before the ad concluded with her body seizing upwards while lying on the floor, an action we considered could be seen to simulate the effect of drugs on the body."
The Mail also stated that out of the 44 million women who had seen the ad, 96 percent of them found it to be totally appropriate, with little complaints to the advertiser. So, what's the big deal? Watch the ad below and let us know what you think.