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We See Beauty Launches to Support Women Entrepreneurs
When you think of the term co-op, a place that sells beauty products does not usually come to mind. But today marks the launch of WeSeeBeauty.com, a for-benefit marketplace of ideas, stories, and yes, cosmetics. One third of this e-commerce site's sales (not just the profits!) will be go to the We See Beauty Foundation, a non-profit organization that supports the incubation and acceleration of women-led, worker-owned cooperatives.
The We See Beauty shop includes a curated selection of socially and aesthetically-minded products from jewelry to candles to clothing to books. But most impressively, MAKE, the first for-benefit cosmetics brand. Not only does MAKE have the most amazing range of high pigment makeup (I am already obsessed with their scarlet matte lipstick), they want to change the way women interpret and celebrate beauty. Their goal is to encourage creative self-expression and foster artistic and original thinking through collaborations with artists of all different mediums. This approach is pretty unconventional for a beauty brand, and helps them draw inspiration from things beyond simple seasonal trends.
MAKE’s first collaboration brought together makeup artist, Ayami Nishimura, and London-based interior and furniture designer, Faye Toogood, to create the "New Medieval" collection (eyeshadow palette is pictured above). They were inspired by romantic landscapes such as sparkling starry skies, stormy seas, turbulent waterfalls, and rocky mountains, as well different metals and textures. "Transposing the beauty of the natural landscape to the landscape of the face, 'New Medieval' features dark, deep pigments, and powders that do not require rules or the use of professional brushes, but should be painterly, primal, instinctive and gestural," explains Toogood.
We See Beauty's take on beauty and art is unique and inspiring—not to mention the site is totally gorgeous! What do you think of this new way of looking at beauty?
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