What it is: The Declaration of Real Talk Campaign with Khloe Kardashian and U by Kotex

Why we love it: We never thought we'd LOL at a feminine hygiene commercial, but the new U by Kotex ad is really freaking funny. It features a woman (sarcastically) talking about how when she has her period she likes "to twirl…maybe in slow motion and I do it in white spandex." HA! The commercial (which you MUST watch below) is part of a new campaign led by Khloe Kardashian to "help knock down a giant wall that symbolically represents the euphemisms and stereotypes facing young woman today and help lead the movement for social change." Translation: Khloe and Kotex want girls to stop using silly words like 'va-jay-jay' and learn how to take control of their health and bodies. And for every woman who goes to UbyKotex.com and either signs the declaration, or records a message of empowerment, a dollar will be donated to Girls for a Change, a national organization that empowers young women to create and lead social change within their communities.

P.S. Khloe will be at the pedestrian walkway off Madison Sq. Park in NYC TODAY from 1:45-2:15 p.m. to launch the new U by Kotex line if you want to see her in action!

Watch the hilarious U by Kotex commercial:

What do you think of the ad?

Video courtesy of U by Kotex

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