Launch Party: A Night of Beauty
In mid-February, we officially kicked off the launch of our amazing website with a full night of beauty. The guest list, made up of beauty bloggers, industry experts, beauty publicists and salon/spa associates, mingled and enjoyed cocktails and hors d'oeuvres as they were treated to makeup touch-ups, quick hairstyling, manicures, massages, yoga how-tos and tarot card readings. A special appearance by Katharine McPhee capped off the evening and helped make this night one we will truly never forget.
Guests were in awe over celebrity hairstylist and salon owner Ted Gibson.
Gibson chatted with guests as his phenomenal team of stylists curled and straightened wind-blown hair. (Did we mention our event was during Fashion Week?)
YogaWorks experts demonstrated quick poses that you can do whenever you need to increase flexibility, overall mobility or just need a time out for yourself.
CoverGirl contributed a ton of makeup for our makeup bar. Guests sat and received mini makeovers by our team of New York City-based makeup artists, Marni Giannotti, Angelique Velez and Dara Klein, who is also a Real Beauty expert!
One of the main features of the night was of course, the fabulous beauty-packed swag bag that each guest got to take home. Here's what was inside, in case you're curious.
A free basic bikini wax or basic bikini laser hair removal session from completely bare Hair Removal Specialists, perfect for getting us ready to bare more skin when the weather warms up.
One free week of yoga from YogaWorks, what better way to help us jump-start our summer-ready fitness plan? Locations throughout NYC and California.
Twenty percent off a product from PRITI NYC, putting on one of their organic, fast-drying, chip-resistant, high-gloss nail polishes is the perfect way to feel beautiful.
One organic mani/pedi from James Corbett Studio and Spa. Whether getting a blow out or sitting back for a pedicure, James Corbett has made his salon a pampered getaway where you can escape the bustling city.
Twenty percent off a hair cut from ION Studio, New York City's first fully green hair salon.
Pantene Pro-V Style Ice Shine Hairspray, great for putting the finishing touch on your sleek ponytail.
Ted Gibson Beautiful Hold Hairspray, created by Ted Gibson himself, the master of all things hair!
Nia 24 Physical Cleansing Scrub, an amazing cleanser and exfoliator designed to improve and strengthen your skin.
Simple Sensitive Skin Specialists Cleansing Facial Wipes, giving us no excuse to go to bed with our makeup still on.
Bloom Cosmetics Lip Gloss in Cutie Pie, a flattering shade that makes lips shine and tastes like vanilla.
CoverGirl Smoky Shadow Blast, a must-have new makeup item for the girl who loves experimenting with the smoky eye look.
Glowology Heavenly Honey Wash for sensitive skin - This gentle skin cleanser leaves skin smelling sweet and feeling soft.
Glowology The Balm, an incredible hand and foot cream that provides skin with deep and intense moisture.
CleanWell All-Natural Hand Sanitizer - We love using this after a long subway ride what better way to clean 99.9% of germs naturally? And the orange vanilla scent isn't bad either.
iS Clinical Youth Complex - This wrinkle reduction, anti-aging serum reminds us that it's never too late or too early to start warding off the signs of aging.
Cover FX Skin Prep Nourishing Foundation Primer & Anti-Aging Serum: A great base to set any makeup look in place for hours.
Nooka Perfume: A scent that's both delicate and full-bodied. Utterly wearable.
wet n wild Eyeshadow Palette in Don't Steal My Thunder - This three-shade smoky eye palette tells you exactly where to place color to get the ultimate sultry look for night.
Sue Devitt E-Z Eye Roller Ball Eye Shadow in Carina, a shimmery pink hue that will wake your eyes up for spring.
Too Faced Lashlight Mascara in Black Vinyl - This mascara comes equipped with an LED light in the handle and a mirror on the tube, making your application fool-proof and easy no matter where you are.
Davines MOMO Moisture Shampoo aims to repair dry hair damaged by heat styling or chemical treatments.
Our giant raffle consisted of a one-month free membership to YogaWorks along with YogaWorks swag, and Slatkin & Co's new tropical-scented candles. Slatkin & Co's three-wick candles are inspired by warm-weather destinations and smell fruity, tangy and have us craving summertime!
Thanks again to all over our wonderful sponsors, guests and those who made the night possible!
CoverGirl, Pantene, James Corbett, Ted Gibson, Too Faced Cosmetics, Slatkin & Co, Makeup Artist Angelique Velez, Makeup Artist Marni Giannotti, Makeup Artist Dara Klein, underWAY, Bloom Cosmetics, Cover FX, Sue Devitt, Simple Facial Wipes, Foot Petals, Nooka, wet n wild, Completely Bare, CleanWell, Davines, YogaWorks, Soho Skin and Laser Dermatology, P.C, and Laurie J. Polis, M.D. Mezzanine Day Spa