Pantene's Healthy Hair for Healthy Water Campaign
We know that you love Pantene for their amazing products (the new customized hair care line is genius), but now there's another great reason to buy bottles (and bottles) of the brand's shampoo, conditioner, and stylers.
Yesterday, Pantene celebrity ambassadors, supermodel Gisele Bündchen, and singer/song writer Anggun joined former President Bill Clinton at the 2010 Clinton Global Initiative in NYC to kick-off of the brand's global Healthy Hair for Healthy Water campaign.
The campaign will raise money for P&G's Childrens Safe Drinking Water (CSDW) program by donating 10 cents of every Pantene bottle sold at the P&G eStore from now until February 28th, 2011. Each dime equals the cost of one week's worth of drinking water for a child in a third world country, via low-cost PUR packets, one of which quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water.
Pantene's goal is to help the CSDW achieve its dream to "save a life every hour" in the developing countries around the world by providing two billion liters of clean water every year by 2020.
So hit up the P&G eStore and fill your virtual cart with as many Pantene products as you can. It's an easy way to look good while helping someone who really needs it.