What it is: Maybelline New York The Falsies by Volum' Express

Why we love it: It takes a lot for a new mascara to really wow us. So when this magenta tube hit our desk, we put it in the "To Be Tested" pile and went on with our day. Big mistake. HUGE. After reading our beauty blogger friends' glowing reviews of the stuff, we frantically dug it out of the heap of loot and took it home. Oh, how we wish we could get those The Falsies-less weeks of our life back. It really is the next best thing to wearing fake eyelashes (and about a thousand times easier to use). The spoon-shaped brush is designed to nestle perfectly along the lash line, so when you sweep it through your lashes it fans them out while depositing just the right amount of mascara. Which brings up to the ultra-plumping Pro-Keratin fiber-enriched formula. With literally one coat you get a full, dramatic-looking, sans clumping. Two or more coats and you're dangerously close to Kardashian territory, so be conservative with your application (unless of course lashes-on-steroids is the effect you're after).

Where to get it: Mass retailers nationwide

How much: $7.77

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