Kiehls LifeRide for amfAR 2013 is Gearing Up
Attention all biker chicks: Kiehl's 4th Annual LifeRide, a multi-day, multi-state motorcycle ride to raise funds for amfAR, the Foundation for AIDS Research, starts its engines on July 31st. The ride from Seattle to Los Angeles (which lasts until August 8th) will be led by Chris Salgardo, President of Kiehl's USA and Kevin Robert Frost, amfAR CEO, with riders such as John Corbett, Gilles Marini, Kurt Yaeger and World Cup Rugby Champion Ben Cohen hitting the road and collecting donations for this great cause!
The riders will be stopping off at their favorite Kiehl's spots to collect donations, and meet supporters like you throughout their ride! If you happen to be near one of the retail stores on the day of the events, you'll receive a 15 percent discount, which Kiehl's will donate to amfAR. You can also follow the ride and join in the conversation on Twitter using #LifeRide or like them at Facebook/Kiehls.
To support the ride from the East Coast, like us, you can stop into any Kiehls retail shop and grab a Limited Edition Ultimate Strength Hand Salve ($28.50) and 100 percent of the net profit from sales will go to benefit amfAR.
What organizations do you support?
More From Real Beauty: