Be a (Not-So-Bad) Biker Chick!
Kiehl's is getting ready for their second annual motorcycle-thon to benefit amfAR, The Foundation for AIDS Research. People from the beauty industry and biking world will join forces over a seven-day, five-city hog-powered tour, spreading good-will and money as they go.
The tour will donate funds at each Kiehl's store they stop at, for a total of $75,000. If you're bike-less (or don't look good in all that leather), there are still opportunities to join in and help out. The brand will donate $5 for every customer that visits Kiehl's free-standing stores between July 31 and August 6, and has created a Limited Edition Ultra Facial Cream that will be sold in-store and online. It's the cult formula you've come to love, but in a pretty fierce motorcycle design. See more info and store stops here.
People are also invited to text a $10 donation to amfAR on their phones by sending LIFERIDE to 80888 and replying "yes" to confirm. But, really girls, with celeb riders like Tyson Beckford and Mark-Paul Gosselaar joining the ride, why not just swing by a store?