A Good-For-You Keratin Treatment
For curly-headed ladies who crave sleek locks, there's nothing quite like a keratin treatment to leave hair straight and shiny for up to three months. But if you're one of the coiled beauties who has avoided keratin because of its potentially caustic effects on your hair and health a Good Housekeeping investigation tested four common keratin treatments and found levels of formaldehyde in all of them exceeding the Cosmetic Ingredient Reviews 0.2 percent recommended threshold (yikes!) - there might be another option for you.
In response to women's complaints about expensive salon keratin treatments (they can cost up to $500) and complicated at-home options, two women entrepreneurs created Keratin Earth, an at-home keratin treatment that's formaldehyde-free and cuts down on the scary chemicals that women might be putting in their hair. Heleyne Mishan and Kathleen Croddick developed the kit to include a shampoo, conditioner, straightening therapy treatment, and deep conditioner. From start to finish, the process takes half an hour, and the makers promise that the frizz-free results will last for at least 30 days. Plus, at $79.95, this treatment wont break the bank.
Will you be trying this at-home hair helper? Let us know!