Tell Us: When Do a Brands Entangling Alliances Become a Deal-Breaker?
The beauty and fashion communities were shockedand rockedthis week when videos surfaced of Dior designer, John Galliano (he was promptly fired by the brand), spewing anti-Semitic slurs outside of a Parisian pub. Also this week, singers Nelly Furtado, Beyonce, and Mariah Careywho were all paid millions by Libyan dictator Moammar Gadhafi and his family for private performances in recent yearshave pledged to donate the money they received from the leader to charity. Furtado and Beyonce are turning over their paychecks in full; Carey is releasing a song after her twins are bornthe proceeds of which will go to human rights charities.
Even though reparations were quickly and intently made in all instances, newsworthy events like these can, for better or worse, impact the way people view brands and celebrities. Many were impressed with the haste with which these songbirds and Gallianos business partners distanced themselves from their entangled alliances, but maybe you werent. Tell us, what do you think when a brands business affiliation goes sour?