John Frieda Goes Hi-Tech
Few brands are as committed to fighting the good fight against frizz as much as John Frieda.
Ever since Frizz-Ease hit shelves in 1991, ladies (and metro-sexual men) have held a higher standard for how they define "smooth" hair. So, 20 years later, it only makes sense that the company is now delving deeper into the cuticle-taming world with a new line of hot tools.
Teaming up with the heat-styling geniuses at Conair, John Frieda has just released a line of hot tools that's specifically designed to...(gasp) prevent frizz even more!
The trick is in juiced-up ionic generators (their curling iron is the only one on the market with such technology). The blow-dryer even has an AC motor that is normally exclusive to much more expensive salon-only tools, and the flat iron features plates coated in a titanium and ceramic finish to protect from snagging.
And the best part? All the tools are under $50. So, check out the collection at ulta.com now, or wait for the products to roll out in drugstores across the country later this year. For more ideas on battling humidity and split ends, click here.