The Goods: We know guys are getting more metrosexual by the hour, thanks to the Zac Efron-Justin Bieber generation. And we applaud their new grooming tendencies—we're even coming to accept that Manzilian waxes are kind of normal, but this nail polish collection for blokes takes it to a whole new level. Evolutionman's five debut colors are $14 each and will debut in November on evolution-man.com.

Why It Works: But really, why should girls get all of the best beauty benefits? When we don't sleep enough, we highlight the inner corners of our eyes to make them look more awake; when we get a zit, we conceal it with makeup; and when our nails look wimpy, we strengthen them with a great manicure. Now, male nail chewers or just guys with brittle tips, have go-to problems solving products too. The neutral Pure Matte and Pure Bling lacquers are infused with calcium and vitamins C and E to strengthen nails. Adventure seekers can try very Adam Lambert-like rocker colors from the Rebel Collection, such as Stand Out (a metallic charcoal shade).

Insider Tip: Just because he now has a polish to call his own doesn't mean he knows how to use it. Please ladies, bring your beaus to the salon so it doesn't look like he spent the day playing with finger paints.

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