Get Empowered by Your... Panties!
I had the pleasure of attending a launch event for The Empowered By You (EBY) panty, which is a brand that donates a percentage of all their profits to Seven Bar Foundation, an awesome organization founded by Renata Mutis Black in 2005.
When I sat down with Black, I was immediately taken by her long-standing passion for female empowerment, how much she believed in the product, and, of course, her undeniable beauty. I listened to her tell stories about her travels, her celebrity supporters (Eva Longoria and Deepak Chopra, to name a few), and the sexy but totally comfy panties with their patented no-slip-grip. I got a pair and I'm hooked! She explained that as part of a cause-brand initiative, one dollar from the sale of each pair will go to helping women get out of poverty and start their own small businesses what she calls a "hand up" rather than a "hand out."
The thongs come in purple, orange, nude, gray, and black and will be sold in fashion boutiques internationally, online at AHAlife.com, and in hotelsbecause who ever remembers to pack enough pairs, right? In each packet of underwear is an individual woman's story who has personally been helped by the Seven Bar Foundation microfinance program.
In what I believe to be one of the cutest and most clever ways of marketing products to women, EBY has come out with a campaign that includes ads fueling strength from eating carbs, making mistakes, and the 'Glass Ceiling.' They are all about taking life experiences and turning them into strength and knowledge. On each reusable package, you can even scribble down your own mantra! I'm probably most empowered by dark lipstick or french fries.
What are you empowered by?
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