A troubling six out of ten girls stop doing the things they love because they feel bad about their looks. In the recent Real Beauty Sketches film, Dove explores how women are their own worst critic. To take the conversation one step further, the iconic beauty brand, along with Lisa Ling, is working to provide tools to moms and mentors to help them inspire the next generation to be unstoppable. We had a chance to chat with the journalistic rock star, Lisa Ling, to find out why she got involved and what we, as women, can do to help.
Real Beauty: How are you involved in the 'Lets Make Girls Unstoppable' campaign?
Lisa Ling:A part of the campaign's goal is to reach 15 million girls by 2015 with self-esteem programming, and I am helping them get the word out. We are encouraging women to share photos, videos, and stories of girls in their lives enjoying their favorite activities to Dove.com/GirlsUnstoppable and via #GirlsUnstoppable. I love the idea of celebrating girls who never stop doing what they loveno matter what.
RB: Why is this an important cause for you as a new mother?
LL: My daughter is just two months old, but down the road, I want her to have the opportunity to hear the kinds of messages that Dove champions. I am truly committed to ensuring my daughter develops a positive relationship with beauty, and I will do everything to inspire confidence in her. Everyone has the opportunity to make a difference in a girls self-esteem, so lets build this movement!
RB: Why do you think so many girls have problems with self-esteem?
LL: I think in todays media and generally, in our society, girls are told that they can never be too pretty or too skinny. This results, of course, in so many girls feeling incredibly insecure.
RB: What is the most important way to change this and make it better?
LL: I think that as a society we need to start conveying different kinds of messages to our girls, and I think brands like Dove need to take the lead because we are ultimately a consumer culture. When we convey images that are unachievable, we are setting our girls up to have unrealistic visions about themselves. I would love it if more brands follow Doves lead telling girls they are beautiful just the way they are and that they are unstoppable nothing should hold them back from the things they love doing.
RB: What are some tips you've picked up along the way for making sure girls are unstoppable?
LL: As new parents, my husband and I both want our daughter to know that we think she is so beautiful and that the most important man in her lifeher fatherbelieves she is beautiful in every way. Hes already started telling her so! I would love to see more fathers doing the same and making it a priority to help instill confidence in their daughters. Now, as part of Lets Make Girls Unstoppable, all parents and mentors can go to Dove.com/GirlsUnstoppable to upload images, videos, and stories of their unstoppable girls, which is just so cool because having girls see themselves under this banner and see other unstoppable girls will inspire and encourage them to keep doing the things they love and not feel inhibited.