Cameron Diaz Enters the Fashion World as the...
Cameron Diaz has officially been named artistic director of the footwear and accessories brand Pour La Victorieand that doesn't mean she'll be simply sporting the products around town or lending her face to their ad campaign. According to WWD our favorite girl next will be completely hands on and involved in the design process.
Diaz, who doesn't have a background in fashion (but style to die for), jumped at the opportunity to try something new and work alongside friend and PLV board member Dave Baram. She'll be working on the upcoming collections as well as in the brand's merchandising, marketing, and advertising. Her designs, including a functional yet fashionable shoe line, will come out in spring, but a "Cameron's Picks" section will be showcased with their fall line.
How do you think this A-lister will fare as a designer?
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