We Tried It! Brazilian Blowout Review
What it is: The Brazilian Blowout
Why we love it: Like any beauty editor worth her Mason Pearson brush, I'm always game to try the latest treatments from skin-perfecting lasers to cellulite-blasting scrubs. Last summer I practically ran to the salon to get the Keratin Complex Smoothing Therapy after noticing some fellow beauty editors with suspiciously frizz-free hair on even the most humid days. What I liked: That my hair didn't so much as acknowledge a triple-H (hazy, hot, humid) forecast. What I didn't like: That my hair didn't so much as acknowledge anything at all. Not a round brush, curling iron, or volumizing product. In the words of one of my favorite beauty bloggers, Amber Katz, my locks were so straight and lifeless, I resembled Axel Rose (circa Appetite For Destruction, not Chinese Democracy).
Based on my last experience with chemical hair-smoothing treatments, I wasn't planning to do it again this summer. That is until a recent weekend down the shore (that's Jersey speak for "beach"), where my fine, curly hair went crazier than a housewife on Scary Island. The beauty gods must've felt bad for me because a few days later I received an email inviting me to try the Brazilian Blowout at the Rita Hazan Salon in NYC. Unlike other services with similar monikers, the official Brazilian Blowout is formaldehyde-free, takes only 90 minutes, has no downtime, and best of all, eradicates almost all frizz without sacrificing body. It sounded way too good to be true, but I'll try anything in the name of pretty hair because I'm just that vain.
In an attempt to not turn this post into an epic novel, I'll direct you to the manufacturer's website where they explain the step-by-step process in detail. You should also check out the Frequently Asked Questions page for other important info. But first, you probably want to see how my hair turned out:
Yes, it's pin-straight but this pic was snapped just a day after the treatment. My inside sources tell me that after a few weeks, some of my natural wave will return without any frizz (Gisele hair, here I come!). In the meantime, I'm diligently using the Brazilian Blowout Acai Hair Care product line to prolong the life of the treatment (you can use any shampoo as long as it doesn't contain sulfates or sodium chloride). It takes me under 10 minutes to blow-dry my hair and I don't even need to use a brush. Plus, it's been hovering around 90 degrees in NYC and my hair is freakishly frizz-free. Overall, I'm way happier this time around and highly recommend it to anyone who wants silky, smooth hair all summer long. Follow Real Beauty on Twitter where I'll be posting regular updates on how the treatment holds up over the next few months.
How much: The real deal Brazilian Blowout costs between $350-$500 depending on the salon, so it's definitely an investment.
Where to get it: Go to brazilianblowout.com to find a salon in your area.