Bobbi Brown's Pretty Powerful Campaign for Women and Girls
March is International Women's Month, but Bobbi Brown Cosmetics wants to celebrate women all year round with its first ever charitable initiative, the Pretty Powerful Campaign for Women and Girls. The worldwide movement is dedicated to empowering women and girls with education, resources, and work experience. The mission is clear and cohesive with that of the Bobbi Brown brand: to help women be who they are. The campaign will raise funds through the sale of a limited edition cream blush, the Pretty Powerful Pot Rouge, which can be used on all skin tones.
Makeup alone cannot even the playing field for women and girls across the world," says Brown. "But I believe that together, those who create, apply, buy, and wear makeup can.
In the United States, 100 percent of the proceeds from the Pretty Powerful Rouge will be donated to Dress for Success. The rouge retails for $25, and is available online until September 1, 2013. You can also make a donation and help give women around the world a chance to be their best.
Write a tweet @BobbiBrowns #PrettyPowerfulCampaign to spread the word!
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