Beauty Breakthrough: Birchbox.com Launches
What it is: Birchbox.com
What it's all about: Choosing what products to try is easier said than done. If the Bloomingdales makeup counter makes you break out in hives and choosing a new mascara is harder than picking your health insurance, Birchbox.com is here to serve your beauty curiosity.
For just $10 a month, the site delivers to your door samples from top brands like NARS, Laura Mercier, Too Faced, and more for you to try out and fall in love with. Products come in an adorable pink box, with actual samples, not the messy ones you find flying out of your favorite mags. If you try a product and love it, you can order the full-sized tube right off the site and earn points towards future purchases. This is one of those genius ideas where you think to yourself, "Why didn't I think of that?"
Where to get it: Visit birchbox.com to sign up today.