Product of the Day: A is for Aldo

The Goods: Stop into Aldo for some trendy new kicks, leave with a signature scent. The shoe emporium has just launched a fragrance collection that smells delightfully good, and at $45 for the largest size, is more pocket-friendly than your regular spritz. aldoshoes.com
Why It Works: With three scents for women and two for the guys, each is designed to evoke a certain personality type. Sniff 'em all, but we're willing to bet you'll fall for your personality match. Racy red is meant to be sensual, with vanilla and musk, while yellow flirts with orange blossom and honeysuckle. Blue was created for the chill chick, using freesia and sandalwood as anchors.
Insider Tip: The launch includes smaller, roller-ball perfumes along with the bottles. At $15 each, they're a non-committal way to try the perfume on the cheap. Like it? Buy it big.
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