Makeup in Minutes: The Goals
The goal of a five-minute makeup look is to look well-groomed and rested. "Aim to create a brighter, fresher appearance as though youve had eight wonderful hours of uninterrupted sleep," says Jemma Kidd, founder of the Jemma Kidd Makeup School and celebrity makeup artist.
Makeup in Minutes: The Basics
"Look for multitasking formulas like a tinted moisturizer that has SPF," says Kidd. "These are lifesavers when you're in a pinch. Eye colors should be neutral, soft, and subtle to best enhance and flatter your complexion. For the most wearable look, textures should be neutral: not too matte or too dewy. A light shimmer on the eyes has a brightening effect that will counteract any tiredness, but those with more mature skin should use an eye shadow primer to smooth out eyelid skin."
Focus on Fresh Skin and Flushed Cheeks
"I recommend using BECCA Cosmetics Mineral SPF Primer in the morning," says Jo Levy, BECCA Cosmetics National Makeup Artist. "It's packed with antioxidants to ward off free-radical damage and has the physical block zinc. Best of all, it increases your makeup's staying power and is oil free. Add a bit of color to your face and lips with BECCA Cosmetics Beach Tint, a two-in-one blush/lip product that will take your complexion from dull to radiant."
SPF Primer, $42; dermstore.com
Beach Tint, $25; dermstore.com
Quick Makeup Must-Haves: Highlighter and Mascara
Ramy, creator of RAMY Beauty Therapy and a celebrity makeup artist, swears by multiuse beauty products. "A colorless highlighter like RAMY Pure Juice Highlighter can truly transform fast: Finger it onto eyelids, under brow bone, high up on cheekbones and onto lips to add light and illuminate your features. This alone with mascara can complete a polished face — just be sure to curl your lashes. Your eyes are the key to looking refreshed and awake."
60-Second Makeup How-To
"This speedy makeover works best upon reaching your destination after a long trip or right before heading off to an important meeting," says Jillian Dempsey, Avon Global Creative Color Director and Hollywood makeup artist. "Pat cream blush into the apples of your cheeks, dot concealer under your eyes, curl your lashes, and apply a coat of waterproof mascara. Top it off with lip gloss — a punchier shade looks great in bright daylight."
Maybelline Volum' Express The Falsies Waterproof Mascara, $7.49; walgreens.com
N.Y.C. Extreme Lip Glider Lip Gloss, $3.99; drugstores and mass retailers
How to Fake Wide-Awake Eyes
"For fresh eyes, I recommend the Pixi Eye Bright Liner, a peachy shade that makes eyes look bigger, brighter, and less tired," says Petra Strand, founder and creator of Pixi Cosmetics. "Add a little touch at the waterline (inner rim of the lower lid), then swipe on mascara by rolling the brush from root to tip. Holding the wand vertically, do a zigzag motion with the brush to separate your lashes."
Daytime Look #1 by Jemma Kidd
Face: Start with a tinted moisturizer that has SPF, and add a hydrating, light-reflecting foundation and concealer wherever you need to brighten up tired-looking skin. Blend fresh pink cream blush onto the apples of the cheeks.
Eyes: Blend a soft brown liquid eye shadow over the lid and bring up to the socket crease. Curl lashes and apply a coat of budge-proof lengthening brown mascara.
Lips: Opt for a rosy stain to brighten up your look.
Jemma Kidd Skin Rescue Bio Complex Veil SPF 15, $50; dermstore.com
Revlon Just Bitten Lip Stain + Balm, $8.99; drugstore.com
Daytime Look #2 by Bravon Pascua, Bare Escentuals Global Master Artist
Face: Apply bareMinerals SPF 15 Foundation all over and lightly sweep a bronzing powder on areas of the face where the sun would naturally hit the skin.
Eyes: Line the upper lash line with a dark brown eyeliner (Try CoverGirl Liquiline), and buff a neutral shadow onto the brow bone. Press bareMinerals True Gold Eyecolor, a shimmering bronze, onto the entire eyelid, and sweep a dark brown mascara onto lashes.
Lips: Apply a nude beige lipstick (Try Make Up Forever Rouge Artist Intense in 22) or lip gloss onto lips.
Daytime Look #3 by Petra Strand, Founder and Creator of Pixi Cosmetics
Face: Apply the Pixi Flawless Beauty Stick, a 3-in-1 product, all over with clean fingertips. Lightly sweep bronzer over your face, concentrating under the cheekbones to sculpt, and into the hairline to seamlessly blend the color.
Eyes: Line the lids close to the lash lines and trace over with a matching eye shadow to set the makeup. Dot a champagne shade right under the brow and in the inner corner of your eyes to make them "pop." Finish with a coat of mascara.
Lips: A buttery lip balm with a hint of color will keep lips looking pretty and hydrated.
Try Fusion Beauty LipFusion Balm w/ SPF 15, $22; ulta.com
How to Create a Sexy, Bold Lip for Evening
"Defined, perfect lips are back on trend, thanks to the influence of high-octane glamour shades in shows like Mad Men," says Strand. "Line the upper lip starting from the Cupid's bow, outward, and line corner to corner on the lower lip. Next, fill in lips in with the pencil and then slick some lip color on top."
Try Rimmel Moisture Renew Lipstick with SPF 18, $5.99; ulta.com
Evening Look #1 by Jerrod Blandino, Co-Founder and Creative Director of Too Faced Cosmetics
Face: Start with a primer to increase your makeup's staying power, then apply concealer where you need it before evening out skin tone with a power foundation. Perk up your face along the cheekbones and browbone using a highlighter, blush, and bronzer. The Too Faced Leopard Love Complexion Perfection Kit includes all three in one slim palette.
Eyes: Mix Shadow Insurance eyeshadow primer with a dark eggplant or brown powder shadow to make an impromptu cream that'll stay put. Press and blend the mixture onto your lids, blending the excess up into the crease. Add two coats of a volumizing mascara.
Lips: Opt for a nude, shiny gloss that adds depth to your lips.
Try Estée Lauder Pure Gloss in Electric Ginger, $20; esteelauder.com
Evening Look #2 by Bravon Pascua, Bare Escentuals Global Master Artist
Face: Apply bareMinerals SPF 15 Foundation, to even out skin tone and cover minor imperfections. Buff bareMinerals All-Over Face Color in Flawless Radiance onto the high points of the cheekbones, to highlight and provide a sculpted look. Apply a warm pink blush on the apples of the cheeks.
Eyes: Line the upper lash line using a navy blue eyeliner the color will help you look bright-eyed fast, as well as add depth and dimension. (Try Chanel Le Crayon Khol Intense Eye Pencil in Marine.) Choose a gray shadow and blend it out and up. Sweep two coats of black mascara onto lashes.
Lips: Apply a flattering mauve lip gloss over lips to brighten up the face.
Evening Look #3 by Bravon Pascua, Bare Escentuals Global Master Artist
Face: Start with an application of mineral foundation. Apply blush on the apples and the high points of the cheekbones.
Eyes: Apply a light pearl pink shadow, all over the eyelid up to the brow bone, followed by a dark eggplant hue in the outer edge of the eyelid. Line lower and upper lash line with a smudgeable black eyeliner, smoking it out. Finish with lots of black mascara. (Try Lancôme Définicils Precious Cells.)
Lips: Choose a lip gloss that will enhance your natural lip color.
Final Touch: Lightly buff a translucent powder all over the face for a soft glow.
Try bareMinerals SPF 25 Mineral Veil, $19; sephora.com