For pale skin tones, look for a shade with hints of pink or silver, like Make Up Forever Diamond Shadow in Diamond Purple.
Prime your eyes by lining with white eyeliner before applying your shadow to lock the pigment into place.
Monique Lhuillier Spring 2011
Get serious dimension by extending your shadow past your lash line and applying a darker shade in the crease of the lid.
Lavender lids pop when paired with amped up lashes. Apply a few false ones just on the ends of your lids or swipe on your favorite heavy-hitting voluminous formula, like L'Oreal Double Extend Eye Illuminator.