Marko Metzinger/Studio D
The reason I had a plane ticket to Nicaragua had nothing to do with charity; this trip was about a business practice called fair trade. I knew that fair trade meant purchasing quality ingredients or goods at fair prices and preventing exploitation of workers, but what I didn't know about was the incredible range of positive benefits that it has for a community. The goal behind fair trade is sustainability: improving the quality of life in indigenous communities while preserving the planet's resources. This form of global trade benefits everyone: Companies such as The Body Shop can ethically source quality ingredients, the community finds a way out of poverty, and we, as consumers, know where our product came from and that our purchase is helping to create a better world.
For The Body Shop and a growing number of other cosmetic companies, "green" beauty goes beyond recycled packaging and natural ingredients. It's about social responsibility: using their products, money, and influence to institute global change one product and one community at a time.