1. Pretty Party Girl
"The inspiration is Twiggy meets Valley of the Dolls," said Aveda's Jon Reyman. "The clothes are a celebration of Betsey in her heyday, and we wanted to show the transformation of hair from the big, '60s bouffant to the sleek Vidal Sassoon look." We can attest to the gorgeousness of the girls: Compared with a lot of sometimes-whacky looking models, these girls were beautiful in a high school queen bee kind of way. Dressed in hot pink duds on the runway later, the only thing that came to mind was Barbie.
2. Doll Face
"We really wanted to doll her up," said Maybelline's Charlotte Willer, who started with Fit Me! foundation and powder to hide any skin imperfections. She blended brown shades from the Luminizing Eye Shadow in Caffeine Rush and traced the lid with Master Drama Eyeliner. The lashes were a mascara-addict's dream, with thick, almost-clumpy lashes courtesy of Maybelline Falsies. "We want big, sticky lashes," explained Willer. "We're doing at least four or five coats. And if it takes twenty, you do twenty." The final party girl touch were three sequins per lid, applied with eye lash glue.
3. Soft & Shiny
The feminine look used two different shades of Dream Bouncy Blush on the apples of the cheek: Orchid Hush and Fresh Pink. For the lips, Willer used ColorSensational lipstick in Born With It for a natural pink and topped it with clear gloss for a super shiny look. "We wanted the lips to be girly!" she said of the glass-like shine, harking back to the days when lipgloss ruled the world.
4. Sleek Strands
Jon Reyman and the Aveda team kept the hair simple and smooth: "Shiny, healthy, young!" The brand's Volumizing Tonic was used to smooth hair and add shine, and Control Force hairspray was used as a finishing touch. The majority of the models wore their hair long, sleek, and straight, reflecting all kind of light as they strutted down the runway. For the ladies with a substantial amount of hair (only about two, according to Reyman), hair was given a low side-part and ponytail which was put into a simple braid.
5. Mani Stripes
Nails were painted with a dark black Sephora by OPI shade, What's a Tire Jack? and given two stripes down the center of each digit with a multi-color sparkler, Sparkling Personality. "I think it's to mimic some striped tights in the collection," one nail tech wondered to us. Checkwe spotted 'em later!
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