Gold Star Awards 2010: Best New Makeup

If you need motivation to clean out your makeup bag, look no further. Check out these must-haves for your eyes, lips, and cheeks.

By Andrea Lavinthal

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Lash Treatment

Winner: Peter Thomas Roth Lashes to Die For Platinum

We gave our testers several non-prescription eyelash treatments, and the ones who used this formula had the most impressive results (its key ingredient is something called Prostaglandin Analogue Complex). Apply it every night and in four to eight weeks, your lashes will look significantly longer and thicker.

Peter Thomas Roth Lashes to Die For Platinum, $125

 

See our full list of 2010 Gold Star winners!

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