Gold Star Awards 2010: Best New Makeup

If you need motivation to clean out your makeup bag, look no further. Check out these must-haves for your eyes, lips, and cheeks.

By Andrea Lavinthal

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Mascara

Winners: Lancôme Definicils Precious Cells, L'Oréal Paris Million Lashes, Chanel Inimitable Intense, and Maybelline New York Volume Express The Falsies

We chose four winners for this category, because when it comes to mascara, it's good to have options. During the day, we like a formula that separates lashes and creates natural feathery look (Lancôme and L'Oréal), but nighttime calls for a multitasking mascara that delivers the big three: volume, length, and curl (Maybelline and Chanel).

Lancôme Definicils Precious Cells, $29 at; L'Oréal Paris Million Lashes, $8.95; Chanel Inimitable Intense, $30 at chanel.com; Maybelline New York Volume Express The Falsies, $7.77

 

See our full list of 2010 Gold Star winners!

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