Salma Hayek Launches Nuance

At the launch of Nuance by Salma Hayek, the gorgeous Mexican actress's new beauty line (hitting CVS shelves in August), Hayek gave a heartfelt speech, sharing the fact that she created the brand to honor her grandmother.

"My grandmother was so important to me, she was my inspiration, Hayek said. "She lived in Mexico at a time when being a woman was so hard. She didn’t go to college, but she was an avid reader. She was so smart, and life did not do her genius justice. I was her hope. And through this line I can do justice to her."

When Hayek began to create Nuance, she met with the chemists who would be mixing the formulas for the brand. She showed them her grandmother's homemade beauty recipes, brought them ingredients she bought at the local Mexican market stands, and even brought in some homemade shampoo she still had from her grandmother. "I'm sure the chemists thought, 'Where did she find this stuff? And why is this crazy Mexican actress coming into our lab?' But I had the illusion of being a chemist! They listened and supported me all the way," Hayek said.

It took six years for Hayek to test and approve every product in the line. "There's not one thing that I didn't think about and test. My skin was peeling from all of the trials. There were times my husband looked at my skin in shock!," she said.

The efforts have paid off; Hayek created an impressive collection that ranges from shampoo to body wash to brow liner. "Every woman has the right to preserve her beauty," Hayek said. "I wish I could be in each woman's house to make sure she uses each product correctly, but I guess I have to succumb to my own limitations."

Based on her incredible passion for this line, we believe her.