Also seen at: Chanel, Carolina Herrera
Star turns: Jennifer Connelly, America Ferrera
Get The Look: If you're naturally full-browed (or inspired by the turned out secretaries on Mad Men), this is the time to go for it. "Strong brows say sexy and serious at once and also complement the season's structured clothes," says MAC's chief makeup artist, Gordon Espinet. "Start with a powder or cream where you have the least hair and fill in subtly," adds Lancôme Artistic Director Gucci Westman.
MC Recommends: Maybelline Instant Age Rewind Double Face Perfector (a dab of creamy highlighter under your arches defines without additional plucking); Sonia Kashuk Brow Kit Arch Alert (which includes a brush and mini spoolie); Trish McEvoy Brow Builder