Head & Shoulders and Troy
As the official shampoo of the NFL, the company created a series of events and activities affectionately titled "Polamalooza" at troyshair.com. On this promotional website, you can try on Troy's hair for yourself, get educated on thinning hair and scalp health, and vote for Troy in "The Mane Event" where he goes head-to-head (literally) against some of the top names in the NFL. The more you do on the site, the closer you can get to winning two tickets to Super Bowl XLV, among other great prizes.
One incredible newsworthy fact: Head & Shoulders took out a $1 million insurance policy by the world's leading insurance agency, Lloyd's of London, to protect Troy's iconic mane through pulls and tugs during this NFL season. Until now, no other NFL player's hair has been so recognizable to warrant this type of insurance policy.
Need a laugh? Click to view Troy in the Head & Shoulders commercial to the left.