Deep Conditioner/Hair Mask
Winners: Fekkai Advanced Essential Shea Ultra Rich Mask and Dove Damage Therapy Intensive Repair Daily Treatment Conditioner
When it came to testing deep conditioners and hair masks we recruited friends and coworkers with the driest, dullest, most stressed-out strands we could find. A week later we were inundated with e-mails about these two treatments. The Dove version can be used in place of a regular conditioner since it moisturizes like crazy without feeling heavy, while the Fekkai formula (which contains yummy-smelling shea butter) is best for once or twice a week.
See our full list of 2010 Gold Star winners!