At-Home Hair Color
Winner: Clairol Nice 'n Easy Perfect 10
Messy formulas, noxious fumes, and inconsistent results are just some of the reasons why women avoid at-home hair color. But even salon diehards were blown away by this DIY dye. The comb applicator makes it easy to coat each strand with the drip-free cream, the scent is actually pleasant, and it only takes 10 minutes to achieve a glossy, natural-looking hue. To quote one tester, "Love the color, love the applicator, and love that it was so quick!"
Clairol Nice 'n Easy Perfect 10, $11.99 at drugstore.com
See our full list of 2010 Gold Star winners!