Gold Star Awards 2010: Best New Hair Products

Shampoos, conditioners, volumizers and much more that will give you the hair you've always wanted.

By Andrea Lavinthal

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At-Home Hair Color

Winner: Clairol Nice 'n Easy Perfect 10

Messy formulas, noxious fumes, and inconsistent results are just some of the reasons why women avoid at-home hair color. But even salon diehards were blown away by this DIY dye. The comb applicator makes it easy to coat each strand with the drip-free cream, the scent is actually pleasant, and it only takes 10 minutes to achieve a glossy, natural-looking hue. To quote one tester, "Love the color, love the applicator, and love that it was so quick!"

Clairol Nice 'n Easy Perfect 10, $11.99 at drugstore.com

 

See our full list of 2010 Gold Star winners!

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