How can I make my highlighted hair look shiny?
Condition, condition, condition, says Marie Robinson, a colorist at Sally Hershberger Downtown in NYC. "Bleach makes hair porous, so it can't hold onto moisture." The solution is to use an intensive mask like Pantene Pro-V Restoratives Time Renewal Replenishing Mask at least once a week to keep strands soft and shiny. You should also avoid blow-drying your hair every day and when you do heat-style, make sure to apply a thermal protective product.